In collaboration with Danmarks Radio my team and I were given the task to create an exension to the current DRTV app that encourage the young user to consume news.
DRTV is struggling with how to incorporate news in their streaming service. The target audience are shuffling between Netflix, YouTube and DRTV so the client wanted us to come up with a digital concept that make DRTV the preferred choice both as streaming service and news provider.
My role: UX researcher and UX tester.